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Neilson Promotions - In-Wood Magazine

Wednesday 23 June 2010

A supply lesson from Finland

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High-stakes events playing out in Finland over the price of forest wood could be a portent for Australia and New Zealand where the commercial plantations are increasingly in ‘private’ ownership.

Sweden’s Stora Enso – the self-proclaimed “world leader in forest industry sustainability” and giant paper, packaging and wood products producer – is threatening to shut mills in neighbouring Finland because of mounting wood costs there.

As In-Wood magazine reported in May (issue 91, page 23) most of Finland’s commercial forest is owned by thousands of small woodlot investors who sell their wood through cooperatives.

Three years ago when the industry in Europe was riding high, Finnish sawmills were paying around 65 euro for standing logs. But the GFC changed all that, and although prices have fallen dramatically, they haven’t dropped enough for the likes of Stora Enso and the other Scandinavian giant, Finnforest.

Finnforest has closed eight of its 11 mills in Finland and now Stora Enso, which employs 27,000 people worldwide, is threatening something similar. This week it announced the beginning of “co-determination negotiations” concerning possible temporary lay-offs at its three Finnish sawmills.

The planned lay-offs are in response to the threat that wood costs in Finland will become even more uncompetitive if current trends continue.

In Australasia

Hardball battles over wood costs are also likely to escalate in New Zealand and Australia, where the age of the fully integrated wood processing giants is all but over. And the new gatekeepers to the region’s hardwood and softwood fibre, the exclusively northern hemisphere-owned timber management funds, are by definition interested in one thing: return on investment. (Full story)

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Gunns drops 1080 poison

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While New Zealand’s use of 1080 poison to control the Australian possum in its young pine forests threatens the country’s chances of a FSC-backed forestry standard, across the Tasman it is ‘no worries, mate!’

High-profile Australian forestry company Gunns announced this week it would immediately end the use of 1080 poison in its Tasmanian forestry operations.

Instead of using 1080 to prevent native and feral animals from destroying forest seedlings, Gunns CEO Greg LÉstrange says it has developed stronger and hardier seedlings, puts special netting around the seedlings and times the use of fertilisers to promote rapid seedling growth, so they are more resistant to browsing animals. (Full story)

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PEFC breakthrough in the Netherlands

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The FSC’s grip on wood procurement in the Netherlands, a key EU entry point for tropical species, has been weakened by a decision this week to also approve PEFC-certified products.

This is particularly good news for the likes of Malaysia, which has battled FSC scepticism of its home-grown verification process for years. (Full story)

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Where are the Anzac wood promoters?

The continuing absence of New Zealand and Australia from the international wood promotion scene is evidenced by their non-appearance, so far, on the list of global wood producing countries exhibiting at the MTC Global WoodMart in Malaysia this October.

Expected to be one of the most important wood buying and selling events yet seen in the Asia Pacific region, 85% of the exhibition space for the inaugural WoodMart 2010, 19-20 October in Kuala Lumpur has gone - but no Anzac exhibitors. (Read more)

For information go to: www.globalwoodmart.my

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Wow gone out of Italy’s ZOW

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Everyone knows there are too many furniture shows around the world, but it was something of a surprise that one of the better marketed, more contemporary events, ZOW Italy has been canned – for now.

ZOW Italy managing director Romano Ugolini says, "Companies that don’t want to waste their money would be advised not to attend trade fairs this year in Italy. Instead, it makes sense to invest in growing foreign markets.” (More)

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July In-Wood out soon

Headlines in the next issue of In-Wood Australasia (out first week July) include:

- Forest owners urged to do own marketing

- Cane country strategy

- CCA: was there a problem?

- Queensland hardwood exit in the balance

(Don't miss it - subscribe now)

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